Portugal

He attended the Faculty of Law at the University of Lisbon and began working in written and radio journalism at an early age. He built up a strong and wide-ranging professional experience as a director of communications for the Government of Portugal and developed a specialized career in corporate communications. In 1998 he founded JLM&A and established an international network of partnerships. He led the internationalization of JLM&A with the opening of offices in Angola and Mozambique.

With a degree in Communication Sciences, he began his professional career as a journalist, a practice he carried out for more than 14 years. He was a writer and editor in the economy, society and politics sections. Later, he was deputy director of the weekly newspapers “O Independente” and “Euronoticias”. He has also contributed to various publications and blogs such as the monthly discussion magazine “Atlântico” and the daily “i”. He currently writes a monthly column in the specialized magazine “Meios e Publicidade”. Vítor Cunha has extensive experience as a public relations consultant. From the financial sector to healthcare, technology and industry, he has worked with multinationals and institutions in markets such as the UK, India and Brazil. He joined JLM&A in 2004 and is a director and shareholder of the company. He is also on the board of directors of JLM&A – Mozambique and JLM&A Angola.

She has a degree in economics from Universidade Nova de Lisboa and a postgraduate degree in journalism from the London School of Journalism. She began her career at Banco BPI and later decided to dedicate herself to economic journalism. For 10 years she was a journalist at Canal de Negócios, SIC Notícias, where she took part in the launch of the channel, and at Jornal de Negócios, where she coordinated the online edition. She was press officer in the Finance Minister’s office in 2001/2002. She has been part of the JLM&Associados team since 2009 and has accumulated experience with clients from a wide range of areas: finance, health, science, environment, infrastructure and education. She took over as Managing Director of the firm in January 2021.

A communications consultant with a degree in law, Claudia Vieira Borges was a founder, anchor and journalist for SIC and SIC Notícias, as well as the author of several programs on SIC, SIC Notícias and RTP (Ficheiros Clínicos, Centro de Saúde), publications in the health and fiction areas and a contributor to Visão magazine. She later worked as an advisor to the Minister of Health, coordinating communication for the Ministry, General Directorates, Institutes and the SNS. She is a senior consultant at JLMA and the Director of Public Affairs. Throughout her career she has developed various technical communication skills and specific training for media training programs.

He has a degree in management and a master’s degree in finance from the Católica Lisbon School of Business and Economics. He began his career at Deloitte as an auditor in the Technology, Media & Telecommunications division. He joined JLM&A in 2013 and was responsible for the company’s international expansion with the opening of the Maputo office, which he led until 2017. He has extensive experience in the areas of communications and public affairs, with a particular focus on the energy, finance, industry and diplomacy sectors. He is currently head of the international and partnerships area at JLM&A.

She has a degree in Political Science and a master’s degree in International Public Management from the Paris Institute of Political Studies (Sciences Po), and also attended the European Studies department at King’s College London. She began her professional career at the OECD in Paris, where she was a member of the African Economic Outlook research team. He also worked for Boury Tallon & Associés, a Parisian lobbying and public affairs firm.

He joined JLM&A in 2015, where he gained extensive experience in the areas of education, environment, science, energy and technology, working in corporate communications and public affairs. In 2023, he took over the management of Bolt’s public policy area in Portugal, returning to JLMA in 2024 to lead the Public Affairs area.

He has a degree in Marketing Management from the Instituto Superior de Comunicação Empresarial, where he also worked in the Internal Communications Department.

He began his career at the creative agency uppOut, as part of the omnichannel strategy team, specializing in creating online and offline concepts.

In 2017, he joined JLM&A to lead the Digital area, where he has worked on the presence, strategy and production of content for the social networks of various clients. Since 2022, he has led the Monitoring & Data Intelligence unit, developing solutions based on data analysis and strategic insights.

He is currently Director of Digital Communication and Data Intelligence at JLM&A, with responsibility for managing the two areas in synergy.

He has a degree in Political Science and a master’s degree in African Studies. He worked as a journalist for “Semanário” and “Diário Económico”. He also worked for the multinational “Es-Ko International” where, from Uganda, he worked on the UN peacekeeping operation in Congo and Sudan. Also in Africa, he took part in humanitarian missions and social action in Mozambique. Afonso joined JLM&A in 2007, where he worked in press relations, public relations, crisis management, image and strategy. He has been country manager of JLM&A Mozambique since 2017 and returned to the Lisbon office in 2020. Afonso worked for several years in crisis management, developing this area at JLM&Associados where he created media crisis protocols and procedures and the Guide to Crisis Management in the Media and Social Networks in both Portugal and Mozambique. He has also led several restructuring projects in different companies and given several training sessions in Media Crisis Management.

With a law degree from the Faculty of Law of the University of Lisbon and an MBA from the Australian Catholic University, he joined Jornal Económico in 2018, covering the areas of banking, companies, financial markets and real estate. He joined JLM&A in 2021 and has since gained experience in the infrastructure concessions and mobility sectors, working in external, internal and digital corporate communications.

With a degree in Applied Foreign Languages from the Sorbonne Nouvelle Paris 3, she also studied at the Marangoni Institute, where she specialized in Digital Marketing and Luxury Communication, and more recently at IADE, where she completed a postgraduate course in branding. She began her professional career working for editions such as Vogue Portugal and Telva, where she was part of the editorial and production teams. She also worked at MPS, an online sales start-up, where she led the digital marketing and commercial content production teams. She joined JLM&A in 2019, where she gained experience in digital positioning for institutions and executives, corporate communication and cross-media strategies at a corporate level.

With a degree in Social and Cultural Communication from the Portuguese Catholic University, she completed an internship at the Observador newspaper.

In 2015 she began working in the areas of communications consultancy and social media management at LPM Comunicação. In the same year, she joined the founding team of NewsMuseum and remained associated with this project as executive coordinator until February 2018.

Between 2018 and 2023 she worked as a communications advisor in the offices of the Secretary of State for Citizenship and Equality of the XXI and XXII Constitutional Governments and the Secretary of State for Digitalization and Administrative Modernization of the XXIII Constitutional Government.

He studied law at the Universidade Livre, and later embarked on a career as a journalist, working for O Dia, Século and Diário de Notícias, the latter as economics editor. In 1991 he joined Reuters as editor-in-chief of the news agency’s Lisbon office, where he launched the Portuguese-language Domestic Service. He developed a number of partnerships with TSF radio and SIC Notícias, where he was responsible for providing daily commentary on the evolution of the financial markets. In 2006 he was awarded ‘Best Investor Relations Journalist’ by Deloitte, Diário Económico and Semanário Económico, and joined JLMA in 2007.

He has a degree in Social and Cultural Communication from the Catholic University of Lisbon and a postgraduate degree in Multiplatform Journalism from the New University of Lisbon. He joined JLM&A in 2019. Previously, he was a journalist for Observador, in general information; in the economics section of Jornal i and the weekly Sol; and in the World section of Público newspaper, where he worked mainly on Brazilian, Spanish, North American and PALO politics.

Graduated in Journalism from the School of Communication and Media Studies (ESCS), she holds a master’s degree in Portuguese Economy and International Integration from the Higher Institute of Labour and Business Sciences (ISCTE) and a postgraduate degree in Tax Law from the Lisbon’s Faculty of Law (FDL).

She was a journalist at Lusa for almost a decade, working in the field of economics, with a focus on macroeconomics and taxation. In 2018 she joined the team at the Portuguese Public Finance Council (CFP), where she worked as a press officer and communications officer. She has experience in political communication, having been an advisor to the Ministry of State Modernization and Public Administration (2019 to 2022) and the Ministry of Finance (2022 to 2024). She is currently a communication consultant at JLM&A, primarily working in the financial markets sector.

He has a postgraduate degree in Political Science from Universidade Católica and a degree in International Relations from Lusíada. A journalist since 1991, he started out at the weekly O Independente, where he was editor and editor of Society and International – and then editor-general. Assistant to the President of the Council of Ministers and parliamentary advisor between 2003 and 2005, he was director of the magazine “Atlântico”, a contributor to TVI and a columnist for Jornal de Negócios, Grande Repórter and a columnist for the daily i and Correio da Manhã, where he took part in the founding of CMTV. He has been a member of JLM&A since 2014, with clients in various areas, from health to the financial sector, international, culture and education.

She attended the Escola Superior de Jornalismo do Porto, the post-graduate course in Journalism at Universidade Moderna and the post-graduate course in Medical and Health Journalism at Universidade Lusófona. He was a journalist for the national newspapers A Capital, between 1992 and 94 and in 1997, and 24horas, and for the specialized newspapers Notícias Médicas, Anamnesise Tempo Medicina. He was also a contributor to the publications Cinemania, Viver com Saúde, Lisboa em and Vida Mundial. Since 2010 he has been a communications consultant at JLM&A, where he has worked on projects in the areas of Health – particularly Visual Health and the Pharmaceutical Industry, Logistics, Technology and Consumer Electronics, Education and Internal Security.

I have a degree in Communication Sciences and a master’s degree in Strategic Public Relations Management from ESCS. He did an internship at ADBD Communciare in 2020 and has worked in areas such as digital marketing, media relations and clipping.

In August 2022 he joined JLM&A, where he develops skills in crisis management, media relations and monitoring.

She has a degree in Law from the University of Lisbon and a post-graduate degree in Communication Sciences from the Portuguese Catholic University. She began her professional career in the newsrooms of Visão magazine and the Global Media Group.

Joined JLM&A in 2023

He has a degree in Communication Sciences from the Instituto Superior de Ciências Sociais e Políticas of the University of Lisbon. He began his career at TAYLOR, the communications agency of the YoungNetwork Group, and later joined JLM&A, where he worked mainly in the area of research, data collection and journalist contacts.

With a degree in Business Communication from the Instituto Superior de Comunicação Empresarial, she began her career at ICEP, in the Internal Communication and Public Relations area and later as a Marketing technician, with a brief stint in the editorial office of “Diário Digital”. She has been with JLM & Associados since 2001.

He has a degree in Mechanical Engineering and a Masters in Business Management from ISCTE. He began his career in the Trademarketing and New Products team at Teixeira Duarte. For 5 years he was Head of Innovation & Marketing at Multilem, having moved to the agency side in 2020, as a Digital Marketing Strategy Consultant at Convert, a position he accumulated with that of Head of Marketing at Grupo Republica 45.
During this period he underwent various training courses in the IT area, including Codecademy training in Data Science, and CodeWithMosh in SQL. In 2022, he joined JLM&A as Head of Digital Transformation, helping to launch the Business Intelligence department.